Transform your African entrepreneurial ventures
ABOUT US
What we do
We are a consultancy firm engaged in providing advisory services for potential investors and entrepreneurs for the West African and West African Diaspora community in the Netherlands. We specialize in helping small and medium-sized enterprises create growth through expansion to the relevant markets. We offer a range of business solutions to help our clients succeed in including, market research, feasibility studies and branding. We bring local knowledge of the West Africa market to addressing the key market challenges of our clients.
We work with you to cut through the complexity of investing and distribute your products and establish your services in West Africa and specifically to Ghana at the moment. Our sectors of operation include agribusiness, digital services, household products and marketing services.
Our Benefits
Experience
We have been working with organizations and entrepreneurs focused on the Ghana and West African markets, as well the African Diaspora communities in Europe for over 20 years.
Local Knowledge
With most of our team from Ghana and the rest of sub-Saharan Africa, we have local knowledge of the region.
Cost Effectiveness
The costs for our services are customised and based on your needs and, your goals and budget. We strive to work with you every step of the way.
Our services
What we offer
Marketing Research
Accurate information is the foundation of all successful entrepreneurial ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. We conduct in-depth studies to ascertain the viability of entry in Ghana and other markets in the region.
Business Strategy
Business Strategy is situated at the intersection of a company’s goals, resources, structure and systems, and the industry environment (i.e. competitors, customers, and suppliers). A business needs a good strategy to ensure success. We provide support for your business by thoroughly analysing your company’s existing processes aligning them with your business goals.
Feasibility Studies
Feasibility studies assess the viability of an idea, or a new business. At ABS, we map relevant aspects related to the development of your business plan or idea. We provide assistance on the business strategy, market, competition, risks, and the investments needed to bring your idea to the market.
Branding
“Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015). Branding is one of the most important elements of any business venture. An effective brand strategy gives you a major edge in increasingly competitive markets. We provide web design, graphic design, technology advise and other tactics to stand out in the marketplace.
Sectors
Agribusiness
Digital Services
Household Products
Marketing Services
Case Studies
Digital Services
Feel free to contact us
Call : +31-62-1967-533
Visiting address:
Binckhorstlaan 123A,
Den Haag
Post address:
Suringar straat 15, 2522KX,
Den Haag
Send us a message on this form and we will get back to you.